Monday, November 23, 2009

Design Principles

For those of you who have always dreamed about becoming a professional designer in your next life, we're throwing more design school 101 at you! Keep these principles in mind and your next design will be magazine-worthy.

In all seriousness, each design element (see our previous post Elements To Design By) can, and will, be evaluated according to these principles.

Scale
overall size


Proportion
size relationship or ratio


Balance
equilibrium achieved by components - symmetric, asymmetric or radial


Rhythm
flow of elements - repetition, gradation, etc


Harmony
compatibility of elements - unity & variety


Emphasis
point of interest or focal point



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